Enterprise Sales · Benelux & DACH · Exited Founder
I open markets from zero, build enterprise pipeline, and close complex B2B SaaS deals across Europe.
For scale-ups · enterprise teams · interim roles · advisory
What I do
I work with scale-ups entering Europe, enterprise teams needing a senior closer, and founders who want commercial firepower without a full-time hire.
I've built sales presence from zero in Benelux and DACH multiple times — from first call to first logos. No territory, no pipeline, no problem.
Complex, multi-stakeholder B2B SaaS deals are my home ground. I navigate procurement, legal, and the economic buyer — and I close.
I bring in partners who multiply reach — software firms, resellers, industry associations. Co-selling into regulated markets is where I'm particularly effective.
Selected clients & organisations
Track record
25 years selling enterprise software across Europe — opening offices, building teams, and closing deals with tier-1 media, financial institutions, and regulated-sector organisations. I also built and exited my own global brand.
Driving enterprise sales of data anonymisation and privacy software into finance, pensions, healthcare and government. Clients include partners across insurance, healthcare and higher education. Built a partner network and co-authored a position paper on digital sovereignty presented to the Dutch Parliament.
Freelance commercial assignments across B2B SaaS and international markets while operating via my own BV.
Founded, scaled and exited a global B2B distribution business selling in 50+ countries. Full P&L responsibility across sales, partnerships, brand and marketing.
Closed enterprise SaaS deals with financial institutions, international organisations and hospital groups. Built and closed a distribution partnership with Exertis Benelux.
Established the Amsterdam office, managed a small SDR team, and closed tier-1 media and sports organisations.
Built the European business from zero — new logos, upsells and renewals across publishers, broadcasters and global brands. Led a sales and client success team of 4. Established the Amsterdam office.
High-end financial and luxury events across Moscow, Zurich, Shanghai, Mumbai, Geneva and London. Generated approximately £3M in total revenue across events — results varied by market and format, with strong performances in financial sponsorship and VIP relationship management.
What former managers say
"Peter played a pivotal role in transforming our sales strategies at ScribbleLive. As manager of our Amsterdam office, his ability to secure high-profile enterprise accounts — Bundesliga, ARD, Ringier Axel Springer, RTL Group, Red Bull and NPO — was nothing short of remarkable. He yielded significant revenue increases and forged lasting partnerships."
"Peter played a crucial role in our international sales efforts at JW Player. His ability to secure accounts like Bundesliga, Ringier Axel Springer and Bauer Media Group was impressive. He exceeded targets, demonstrated strategic vision and leveraged his multilingual capabilities to penetrate new markets. I highly recommend him."
Where I work
Native market. Deep network across enterprise, finance, pensions and government.
German-speaking market. Opened from zero twice. Professional German speaker.
Selling into regulated environments — banking, pensions, insurance, compliance.
Broadcast, publishing, sports — tier-1 logos across Germany, Netherlands and beyond.
Get in touch
I'm looking for a senior enterprise AE or commercial scale-up role where I can open new markets, build pipeline and close complex deals — permanent, interim or advisory.
Also available for interim and advisory engagements via Dutch Pete BV — my own consultancy, active since 2024.
Request my CV